Simple SEO Tips For 2017

We think SEO is really basic, so don’t squander your time experimenting with the most recent executioner SEO strategy in the expectation it will sling your site from positioning on the lower pages of Google to the top portion of page one. Something we get a kick out of the chance to state is that Google isn’t attempting to make things muddled for you, rather it needs to construct its web index comes about with respect to great out-dated sound judgment.


Track a wide selection of keyword rankings:

What number of keywords would you say you are following? Simply the one? Two? Include more. 

We wouldn’t fret concentrating on two or three genuinely short-tail keywords, after all there’s nothing amiss with pointing high, yet you ought to track no less than 20/30+ unique keywords. Include varieties, include comparative words, run your keywords through Google’s Keyword Planner or Ubersuggest and grow your rundown. You’ll improve thought of how solid your site is, and have the capacity to better screen your advance.

Make sure your information is up-to-date:

Firstly, check the points of interest you have all alone site. In the footer, on the contact page, and anyplace else you may have included your points of interest. Your address, phone number(s) and email locations ought to all be right. 

Furthermore, check your outer postings, for example, Google My Business, Bing and Facebook. Do the subtle elements coordinate? 

Thirdly, check each and every registry site that you are recorded on. Ensure your points of interest match. We wager you an espresso that you’ll locate some off base or obsolete data on no less than one of them, and accept this is an open door to grow or refresh the data about your organization on every registry. 

Indexes can be alright, you know?

Do you have enough content?

Go and observe your site at this moment, and get a few new eyes to do likewise. Does it say enough in regards to what you do? Does it give enough data to your clients about what you’re attempting to offer, what your organization does, who your group is, and why clients ought to utilize you? 

When playing out a review on our customers’ destinations, we begin by taking a gander at the landing page initially, trailed by the majority of the interior pages. In the event that we don’t think they have enough content, we include some more, and if there aren’t sufficient pictures, we’ll deal with that as well. By and large we’d suggest no less than 500 words for a respectable inner page, however it’s not generally the situation. 

Investigate the keywords you’re attempting to rank for. Do you have coordinating, pertinent pages or if nothing else areas of content where they are said? If not then it’s a given that you’ll battle to rank. 

LSI, or idle semantic ordering additionally remains constant here, and for the individuals who aren’t acquainted with this, if the primary keyword that you are attempting to rank for is “website composition”, then Google would hope to discover words identifying with that subject in the substance of the pages, for example, “portable sites”, “site design improvement” or “online business advancement”. 

Have a crisp read of your substance and choose in the event that you have enough.

Do you have enough external content?

Outer substance, to the extent we see it, can be recordings posted on your YouTube channel, articles posted on your LinkedIn account, photographs posted on your Flickr account, and for the most part anything made and posted on a site outside to your own. Yes, in fact we’re mixing the skylines with web-based social networking here, however we’re searching for something more substantial and significant than your normal web-based social networking post. 

Something that you’ve considered, invested a great deal of energy making, posted and advanced fits into this classification. In the event that it specifies your BRAND NAME, contact subtle elements or connections back to your site in any capacity, then we can class it as outside substance. We’re not continually searching for do-take after connections, and a no-take after connection still has it’s benefits. Utilize outer substance as a method for picking up references, movement and conceivably connects.

Put your site in secure HTTPS mode:

Contingent upon your facilitating setup this ought to be simple. Simply buy a SSL testament, introduce on your webserver, and ensure your webpage stacks forever in secure mode. (Search for the green https or bolt symbol to one side of your area name). Administrations, for example, Let’s Encrypt make this less demanding than it’s at any point been, and this is a demonstrated positioning element.

Check your competitor’s backlinks:

Everybody looks at their opposition, isn’t that so? Well investigate the backlinks they have as well, and you’ll for the most part locate a couple that you can get also. Utilize Moz OpenSiteExplorer, Ahrefs or Google Search Console’s “Connections to Your Site” area to discover this data out. Once you have the backlink data from around five of your contending sites, get every one of the information in a spreadsheet, and orchestrate it into gatherings of various connections. E.g. registries, squeeze, online journals, social or spam.

Check your own backlink profile:

Do you know which websites are linking to yours already? Over the years we’ve heard from countless customers struggling to realise why they aren’t ranking for their primary keywords, and when we ask them what their strongest links are they often don’t know. A few assume they have lots of good links, but when running a quick check it seems they don’t.

This is something that we encourage everyone to do regularly (realistically and practically, think once a quarter), and you can often find new link sources that you might not have thought of before.

Create long, engaging content:

Writing a blog post? Decided that 700 words is enough? In some cases it might be, but we generally try to produce killer content that is not just long, but interesting, engaging, visually appealing, and leaves the reader with a sense of “wow” at the end. Having someone come to your website and leave with this impression can be the difference between them sharing your webpage and linking to you, or simply moving on.

When writing your next blog post, have a look at the ones you’ve created previously, and set out with a target of doubling, or tripling the amount of content. As a rule of thumb, aim for 1500 words+, 3/4 images, 1 video and perhaps an embedded Tweet or Instagram post.

Does it link out to any other sites? Add a couple of links. Does it look nice as you scroll down the page? Tidy it up a bit. Are the photos impressive enough? Maybe swap one or two for better ones.

When analysing the top ranking web-pages for a selection of keywords, usually the ones at the top are the longest. It’s not always a case of quantity over quality, but when you combine both those words you’re left with an unbeatable ranking monster.

Name and tag your images correctly:

What do the filenames of the images uploaded to your website look like? “2016-09-09 21.43.38.jpg“, or “photoshop-website-design-in-progress.jpg“. What’s more descriptive? The latter is infinitely more readable both to your users and also Google. Before you upload a photo, rename the file to something that describes what it is. Don’t just pack in a load of keywords, instead make it obvious what the photo is, and you’ll find you’ll naturally find your common keywords appearing.

If you have a website with 30 images all named what your digital camera decided, renaming them to something better can have a good improvement in rankings (and you might notice some extra traffic from Google Images as a bonus).

Don’t forget your ALT & Title tags too. Any time you use an image, include either of these tags, and what you use should be “meaningful in the context of the web page”. The ALT text should let the user know what an image’s content and purpose are.

Getting into the habit of naming & tagging your images correctly is not only best-practice for accessibility, but you can sleep safe at night knowing your images are not only pretty to look at, but help your rankings.

Pay attention to Google Analytics:

Google Analytics is a haven of essential information, and can tell you everything you need to know about your website, your users, and where you traffic comes from.

On a weekly basis we’ll most typically look at “Audience -> Overview”, “Aquisition -> Channels” and “Behaviour -> Site Content”. This tells us how many visitors we’ve had, where they are coming from, and what our most popular pages are.

If you’ve set it up correctly you can also check how many conversions you’ve had, and these could be simple form enquiries or sales. You can create Goals for pretty much anything you want to track, and when done in the right way this can give you some really helpful data.

If you want to delve into some more useful statistics, you might also want to take a look at:

  • Mobile user percentage (Audience – Mobile – Overview)
  • Most popular browsers (Audience – Technology)
  • Where your viewers live (Audience – Overview)
  • Real time user information (Real-Time – Overview) – though you’ll need a fairly high-traffic site to see any meaningful information here
  • Common search queries (Acquisition – Search Console – Queries)
  • Which websites send you the most traffic (Acquisition – All Traffic – Referrals)

Make sure your site loads fast:

Have you ever visited a webpage only for it to take 10/20/30 seconds to load? We hazard a guess that you’ll have often given up and gone somewhere else. That’s a pretty common reaction.

Would you risk this happening with your own site? It doesn’t have to.

Start with your own web-hosting. It is cheap? Slow? Then change it to something faster. It shouldn’t cost the earth, but your users will be able to browse your pages much more smoothly.

Next, take a look at the following points. How many of them are applicable?

  • Are your pages cached? Do they load as quickly as they can?
  • Are your images compressed and load in an acceptable time?
  • Do you have too many ads on your site, presenting the user with a poor browsing experience?
  • How does your site compare to your competitors?
  • What does Google say about it?

Reward your users with a nice experience, and they might come back again. Give them a bad one, and they might not.

Be active with your blog:

We admit it. We’re not as active and consistent with our blog as we’d like. But we’re better than most.

We see our blog as a way of providing unique, helpful content that is relevant to our core services, might help our users & clients, and also has the benefit of promoting our company by bringing in new visitors that might not have heard of us before.

Nearly all our customers want us to add a blog to their site, and we duly oblige. But we always make sure we reinforce the importance of actually writing regular content, and keeping on top of it. To create a healthy blog that gives you the benefits we’ve mentioned above, you need to make it part of your marketing activity.  Aim for one blog post a month if you can – that’s not much to ask is it? The busier sites will want a higher frequency than this, but setting the “1 post a month” minimum gives you a baseline to work from.

Is your site as mobile-friendly as it could be?

It goes without saying that your website should be mobile friendly. If it isn’t, bookmark this page, make that your first job, and then come back here once you’ve sorted that
If your site is already responsive, is it as mobile-friendly as it could be? If it isn’t, bookmark this page, go and improve it, and then come back here once you’ve done that.
If your site is as super-responsive as they come, then give yourself a pat on the back and digest, process and start implementing our helpful 20 simple SEO tips for 2017.

Farhan khursheed

Farhan Khursheed is a passionate blogger from Karachi, Pakistan. He loves to write about SEO, Internet tips, and tricks, and earn online. He also loves programming.

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